WHY APPLE FEARS HONEYCOMB !!

Unless you miraculously found a way to live under a rock on the moon for the past 25 years, you’ve had a pretty good chance of seeing the Apple Macintosh 1984 commercial [below], the one directed by Ridley Scott, the one with the woman running through hallways of automatons ultimately to toss a hammer through a screen, smashing an image of Big Brother. This commercial was made to announce the release of the Macintosh personal computer. Today we’ve been treated to an ad spot made by Motorola to promote their upcoming tablet computer XOOM, featuring the new Google Android mobile operating system Android 3.0 Honeycomb, made specifically for tablets – this commercial directly targets the 1984 commercial for Apple Macintosh. Yesterday a massive article by creative director Steve Hayden detailed his work on and knowledge of the 1984 commercial, celebrating its excellence.

 

There are a bunch of fun facts inside the article by Hayden, and I have no qualms with saying that I too think it’s the best TV commercial ever. In Hayden’s notes he writes that the brief for the commercial was simply a message from Jobs: “I want to stop the world in its tracks.” The commercial was originally a 60 second ad that ran during 1984 Superbowl, then running in 10 US markets as well as Boca Raton, Fla., headquarters for IBM’s PC division. This 30 second spot was also run in movie theaters across the US via ScreenVision advertising, one theater owner running the ad for a month after the buy was over because he loved it so much.

Copywriter Gary Gussick penned the line “Why 1984 won’t be like 1984,” Ridley Scott was brought on board to direct, Hayden and his brother wrote a speech for Big Brother using every dictator from Mussolini to Mao, and the ad spot told the world that owning and using a personal computer meant you were free of the oppression that held you. This was against more than just an operating system, it was against the then-modern fear of technology, the looming “Communist threat,” and the status quo in so very many ways.

What does Motorola do here in 2011? They make an ad spot with the globe floating in space with a couple of earbuds in, visually identifying it as what some people call a “Podling,” essentially someone who has their iPod plugged into their ears 24 hours a day. This commercial blasts

2011 LOOKS A LOT LIKE 1984

ONE AUTHORITY

ONE DESIGN

ONE WAY TO WORK

IT’S TIME FOR MORE CHOICES

Meanwhile the commercial has slowly faded to black and white, now BLASTING into color, jamming into your face

MORE SPEED
DUAL-CORE 1GHZ PROCESSOR, 1080P HD VIDEO PLAYBACK, 3G UPGRADABLE TO 4G,

MORE FLEXIBILITY
ANDROID 3.0 HONEYCOMB AND ADOBE FLASH PLAYER, 5 MP REAR-FACING CAMERA AND 2 MP FRONT-FACING CAMERA

MORE FREEDOM

IT’S TIME TO EXPLORE

IT’S TIME TO LIVE A FREE LIFE.

Then switching back from the giant red planet that’s appeared (making us think we’re now on Mars, perhaps,) to the “Life. M Powered” Motorola logo, then also revealing Motorola XOOM, Super Bowl XLV, and facebook.com/motorola logos below.

Will Apple fear this ad? Not as much as they’ll be scraping their fingernails into their kneecaps over it. Surely this is a spit in their face, and also a spit in the faces of the original commercial, but then again it’s also a compliment that they’d target Apple only in such a direct way.

What do you think?

 

 

About ipodrohan

Rohan Sood, I am 14 years old. I am all about Technology and Gadgets! I am currently at New Delhi, India. Future plans are going to USA and working at one of the awesomest companies APPLE Inc. As you might know, “TECHNOLOGY” is present everywhere. Let’s together understand this word and make the World a better place. I believe in “Sharing KNOWLEDGE”. I created this Blog to share as much Knowledge as possible. I hope you find my Blog interesting and self-sufficient. I will keep you UP-TO-DATE about the Technology News around the Globe!

Posted on February 1, 2011, in Android, Apple, Information and tagged , , , , , , . Bookmark the permalink. 9 Comments.

  1. I simply want to mention I’m beginner to blogs and actually enjoyed you’re web blog. Most likely I’m planning to bookmark your blog . You really have amazing articles. Cheers for sharing with us your website page.

  2. Ive seen the following article to be exceptionally insightful. Thanks for creating it.

  3. Hi there – This entry could not have been done any better. Reading through the post reminds me of my previous roomie. He always kept talking about this. I’ll send it. Really sure it will be liked. Thank you for writing it!

  4. This can be a great discharge, Ill come back again afterwards to have a take a look at other posts that you have in your website.

  5. Thank you so much for giving everyone an extraordinarily special opportunity to read from this site. It is often very pleasing and jam-packed with a lot of fun for me and my office colleagues to search your web site on the least 3 times in a week to read the latest issues you will have. Not to mention, I am at all times amazed with the good creative concepts you give. Selected 3 facts in this posting are in truth the finest I’ve ever had.

  6. The suggestions you provided here are really precious. It was such an exciting surprise to see that awaiting me when I woke up this very day. They are usually to the point and easy to grasp. Thank you for the useful ideas you’ve shared right here.

  7. I wanted to draft you one little bit of remark to be able to thank you so much over again regarding the incredible secrets you have provided in this article. This is simply incredibly open-handed with you to offer openly what exactly many people could have advertised as an electronic book to make some dough for themselves, specifically since you might well have done it if you decided. These thoughts likewise acted to be a good way to fully grasp other people have similar eagerness really like my personal own to see great deal more regarding this matter. I believe there are millions of more enjoyable moments ahead for folks who view your blog post.

  8. You are always there in my favorites list. I have been using your blog as a reference guide.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: