NOOKcolor Shipments Halted – Why?
News has it that Barnes & Noble have stopped shipments of their successful NOOKcolor Android tablet ereader. This color reader has seen great coverage in the Android developer community because of its enticing hardware and locked nature. While Barnes & Noble have intended this device to be used strictly for reading, sharing, and purchasing books (and down the line apps for reading as well,) it’s been met with some fast moving code tricks and hacks that have allowed avid coders to break its system wide open. When open, this ereader becomes more of a fabulous looking, nicely sized, fully functional Android tablet. What’s all this got to do with shipments?
One of the possibilities here is that they’ve stopped shipments directly in the face of the fact that their locked-down system has been broken into so easily. Another, possibly more realistic reason is the one that’s been floating around, apparently straight from Barnes & Noble themselves:
“B&N’s short-term solution to the problem is to move stock from one store to another to cover demand, with cooperation at the local level between stores.”
What do you think? Is there some third option? Perhaps Barnes & Noble wants to boost sales of their non-color NOOK for some reason? They DO have a valentines promotion going on right now – suspicious!
– thanks for the tip, CCard!