While the wait persists for an iPhone 5, a new report says the much-delayed white version of the current-generation iPhone 4 will go on sale by the end of the month.
Citing three sources familiar with Apple’s plans, Bloomberg reports that the company intends to put the white version of the popular handset up for sale “in the next few weeks” for both AT&T and Verizon Wireless customers.
Bloomberg also said that Apple does not plan to announce a follow-up to the iPhone 4 at the Worldwide Developers Conference slated for early June, adding additional fuel to rumors that Apple is behind on its usual handset release schedule.
Apple promised a white version of the iPhone 4 when it first announced the phone, though the company failed to ship it alongside the black version that’s been on sale for the past 10 months. At the time, the company said the alternate color was proving more “challenging to manufacture than we originally expected.”
According to Bloomberg’s sources, the sizable delay had been attributed, in part, to the white model’s paint peeling when it got hot. An analyst report published last month said Apple had changed the film material being used to keep the device laminated, putting the company back on track to ship the phone in April.
When introducing the iPad 2 early last month, Apple CEO Steve Jobs made it a point that the iPad 2 would ship in both black and white from day one. The company delivered on that promise. Days later, Phil Schiller, Apple’s vice president of worldwide product marketing, posted a note on Twitter saying the white iPhone 4 would be available this spring.
Apple broke its own record in its last fiscal quarter, selling 16.2 million iPhones. The company announces its second fiscal quarter earnings next Wednesday, with some analysts predicting it’s sold an even higher number during that time.
Apple did not immediately respond to a request for comment on the Bloomberg report.
Update at 12:37 p.m. PT on 4/14: Apple has told The Wall Street Journal that the white iPhone 4 is still on track to be released “in the spring,” though did not go into detail about what carriers the device would be offered on or if that deadline falls within Bloomberg’s April timeframe.
Sony CEO Sir Howard Stringer has apparently confirmed that the company will launch an Android 3.0 Honeycomb tablet later in 2011. Bloomberg quotes Japan’s Nikkei as saying Stringer confirmed the slate would drop at the end of the summer, with the US targeted first.
Last we heard, Sony was readying an S1 PlayStation tablet with a 9.4-inch display, Tegra 2 processor and a distinctive curved “wrap” chassis. Gaming, ereader, computing and media streaming is all expected to be included; we’d also expect Sony to do some UI work on top of Android 3.0, too.
We’re having trouble finding the exact Nikkei report, though back in January the paper claimed Stringer was aiming to take the number two spot in tablets, after Apple, by the end of 2012. The CEO suggested Sony’s lengthy development period was so that the slate could be sufficiently differentiated from other Android tablets, and hinted that 3D was a possibility.
Live here at Mobile World Congress, we just got word from Eric Schmidt that the next version of Android will combine the feature set of Honeycomb and Gingerbread. Schmidt didn’t give any details on naming (we’ve heard both Ice Cream and Ice Cream Sandwhich), but it’ll definitely be the “I” version of Android. Looks like some of our favorite Honeycomb features will be making their way to phones.
“Fragmentation” is a very common buzzword in the Android world, especially among its critics. But how big of a problem is it, really? Granted, different carriers and different manufacturers like to put their own spin on the OS, but most of that is cosmetic. At the core, most Android devices are running either the 2.1 or 2.2 version of the OS. The Android developer blog has released numbers, compiled of all the devices that have checked into the market over the last 2 weeks. As it turns out, 57.6% of all devices are running Android 2.2 right now, and 31.4% are running 2.1 – bringing the total between the two up to 89%. With nearly 90% running the same version of the OS, and Google saying that they’re at a point that major updates will be coming out about once a year, that should go a long way to addressing the perception of fragmentation.
[via Android Developer Blog]
Unless you miraculously found a way to live under a rock on the moon for the past 25 years, you’ve had a pretty good chance of seeing the Apple Macintosh 1984 commercial [below], the one directed by Ridley Scott, the one with the woman running through hallways of automatons ultimately to toss a hammer through a screen, smashing an image of Big Brother. This commercial was made to announce the release of the Macintosh personal computer. Today we’ve been treated to an ad spot made by Motorola to promote their upcoming tablet computer XOOM, featuring the new Google Android mobile operating system Android 3.0 Honeycomb, made specifically for tablets – this commercial directly targets the 1984 commercial for Apple Macintosh. Yesterday a massive article by creative director Steve Hayden detailed his work on and knowledge of the 1984 commercial, celebrating its excellence.
There are a bunch of fun facts inside the article by Hayden, and I have no qualms with saying that I too think it’s the best TV commercial ever. In Hayden’s notes he writes that the brief for the commercial was simply a message from Jobs: “I want to stop the world in its tracks.” The commercial was originally a 60 second ad that ran during 1984 Superbowl, then running in 10 US markets as well as Boca Raton, Fla., headquarters for IBM’s PC division. This 30 second spot was also run in movie theaters across the US via ScreenVision advertising, one theater owner running the ad for a month after the buy was over because he loved it so much.
Copywriter Gary Gussick penned the line “Why 1984 won’t be like 1984,” Ridley Scott was brought on board to direct, Hayden and his brother wrote a speech for Big Brother using every dictator from Mussolini to Mao, and the ad spot told the world that owning and using a personal computer meant you were free of the oppression that held you. This was against more than just an operating system, it was against the then-modern fear of technology, the looming “Communist threat,” and the status quo in so very many ways.
What does Motorola do here in 2011? They make an ad spot with the globe floating in space with a couple of earbuds in, visually identifying it as what some people call a “Podling,” essentially someone who has their iPod plugged into their ears 24 hours a day. This commercial blasts
2011 LOOKS A LOT LIKE 1984
ONE WAY TO WORK
IT’S TIME FOR MORE CHOICES
Meanwhile the commercial has slowly faded to black and white, now BLASTING into color, jamming into your face
DUAL-CORE 1GHZ PROCESSOR, 1080P HD VIDEO PLAYBACK, 3G UPGRADABLE TO 4G,
ANDROID 3.0 HONEYCOMB AND ADOBE FLASH PLAYER, 5 MP REAR-FACING CAMERA AND 2 MP FRONT-FACING CAMERA
IT’S TIME TO EXPLORE
IT’S TIME TO LIVE A FREE LIFE.
Then switching back from the giant red planet that’s appeared (making us think we’re now on Mars, perhaps,) to the “Life. M Powered” Motorola logo, then also revealing Motorola XOOM, Super Bowl XLV, and facebook.com/motorola logos below.
Will Apple fear this ad? Not as much as they’ll be scraping their fingernails into their kneecaps over it. Surely this is a spit in their face, and also a spit in the faces of the original commercial, but then again it’s also a compliment that they’d target Apple only in such a direct way.
What do you think?